About

ABOUT HOPE & FORTUNE

WRAP . CUDDLE . NUZZLE  

Organic cotton baby blankets as soft and pure as your baby, as stylish and ethical as you. The company has grown from one woman’s vision for a socially minded business and her passion for babies, motherhood and beautiful design.

The Blanket

From baby’s first days to going on their first sleepovers, our blankets are designed to be wrapped, cuddled, nuzzled, loved and dragged everywhere.

Hope & Fortune blankets honour our core values by offering superior quality, ethically made organic cotton with the highest GOTS and OEKO-TEX certification. There are zero chemicals, zero enzymes and our dyes are Azo free. The blankets are filled with three layers of organic, unbleached herringbone weave muslin which retain their structure and always stay soft and breathable.

Each blanket is carefully hand wrapped in a signature keepsake box to remind you of those precious early days. When the time comes, the blanket can be neatly stored in it’s box until it is handed down to future babies and their babies too.

In the box you’ll find some very special non toxic, allergen free baby laundry sachets for the first wash. The blanket will come out cloudy soft and a little wrinkly, just like your baby. It will get softer each time and can be washed as often as you like. 

You can read more about the blankets and what we mean by 'luxury' here.

About Louise

I count myself first and foremost a Mother 
I’m also an emotional closet creative who’s obsessed with detail, clean design and muted colour palettes. 
I’m a family planning, reproductive health and specialist child sexual exploitation nurse, a pre-natal yoga teacher, a reproductive rights and child protection warrior, a compulsive nester, fabric hoarder and travel junkie. 
I believe in the power of all women and their infinite potential given the chance.

Hope is my daughter’s name, and hope is the most precious human emotion we have in this world. It's all that some women and girls have left. 

Fortune was my horse, the most elegant, graceful and patient creature I have ever known.

We are a global community of women and mothers and what I’m hoping to do is make a meaningful difference one blanket and one blog post at a time.

Giving Back

As a company we are passionate about child protection and ending the abuse and exploitation of all children. When you buy a blanket, 1% of every sale goes to charities and projects that focus on protecting women, children and tackling exploitation. Follow us on our blog and our social media to see who we are currently supporting. We are in the process of building the social enterprise side of our business and we'll keep you updated as we evolve. Thank you so much for your support.